Sushmita Sen Gupta
Co-Founder & Chief Strategy Officer
Digital & AI Marketing Leader · GEO/AEO Pioneer · 17+ Years
Growth-focused digital marketing strategist with 17+ years driving brand strategy, GEO/AEO optimisation, SEO, demand generation, and digital activation for global B2B and B2C brands across the US, India, South-East Asia, and Europe. A recognised AI Innovation Leader and pioneer in Generative Engine Optimisation — helping brands become visible not just on Google, but inside the AI answer engines reshaping how the world discovers information.
Career Highlights
- Ogilvy & Mather (O&M): Founding team member of Social@Ogilvy India — built the practice from zero into a profitable digital influence unit. Drove digital strategy for IBM, Unilever, Rolls Royce, Bosch & Huawei. Won 4 Global IBM Best Practice Awards and the Atticus Award for innovation.
- GEO / AEO Pioneer: Introduced Entity SEO and Knowledge Graph alignment frameworks for AI-led SaaS platforms (StreamzAI, Zolve, PowerFy) — increasing brand visibility across GPT-based systems, AI agents, and generative search outputs.
- Zero-to-One Growth: Built complete digital & analytics foundations — full-funnel SEO, ABM, CRO, and performance marketing — growing brands from no digital presence to established market leaders across 10+ global markets.