Sushmita Sen Gupta is Co-Founder & Chief Strategy Officer at Grow Smart with AI — a digital and AI marketing leader with 20+ years of experience and a recognised voice in Answer Engine and Generative Engine Optimisation.
Featured Publication
Everyday AI: A Minimal Practical Guide
A no-jargon handbook written for curious, non-technical people who want to understand the AI terms shaping our world.
About this book
A clear, practical introduction to artificial intelligence for readers who want clarity without hype — by Debaprasad Mukherjee and Sushmita Sen Gupta.
Everyday AI: A Minimal Practical Guide is written for anyone who wants to understand how artificial intelligence fits into real life and work — without drowning in jargon or vendor hype. Whether you lead a team, run a small business, or simply want to make sense of the tools showing up in your apps and feeds, this guide offers a grounded path forward.
The book explains what AI is (and is not), how common systems work at a high level, and how to think critically about outputs, bias, and privacy. You will see how large language models, recommendation engines, and automation show up in everyday products — and how to use them with confidence while staying in control of decisions.
Practical themes include: asking better questions of AI tools, combining human judgment with machine speed, and building simple habits that keep you current as technology changes. The tone is accessible and direct, aimed at readers who want to act, not just admire the technology from a distance.
Co-authored by Debaprasad Mukherjee and Sushmita Sen Gupta, this work reflects both strategic depth and hands-on experience helping organisations adopt AI responsibly and effectively.
What you will take away
- What AI is, in plain language, and how it differs from traditional software.
- How to work with LLMs and automation without outsourcing your judgment.
- Privacy, bias, and quality — questions to ask every time you use an AI tool.
- Habits and workflows that keep your skills current as the field evolves.